How a compelling tale drives market leadership
One of the most overlooked “must haves” for entrepreneurial success is the need to have great stories. A great story can do so much more to create market awareness than the usual list of features, benefits, claims, and marketing messages. Great stories get heard, great stories get retold. Great stories drive potential buyers to seek you out. Great stories drive marketplace momentum, and momentum creates ever more momentum.
There is both an art and underlying science to crafting stories, especially a story that can break through market clutter, build visibility and excitement, and drive market leadership. In this session, Richard Currier will present numerous case studies, detail the science, and show how to master the art of creating great stories.
Wolfson Seminar Room
Chemistry Research Laboratory (CRL)
Department of Chemistry
University of Oxford
12 Mansfield Road
Register here to attend
This workshop will introduce you to some of the basic concepts of Entrepreneurship and to the Launchpad at the Said Business School. The Launchpad supports the activities of the Skoll Centre and the Entrepreneurship Centre at the Business School, drawing together entrepreneurial endeavour from all parts of Oxford, both within and external to the University. It is a place where students, faculty, and the wider Oxford entrepreneurial community can meet to collaborate, create and strengthen ventures, as well as to share knowledge, practice and connections. In this session you’ll start that process and discover how beating the odds, is actually just down to you thinking a little differently. You will take away at the end:
- A strong understanding of the Entrepreneurial Mindset
- Why “entrepreneurship” isn’t a bad word, and what it actually means
- Gain a light grasp on team dynamics
- Develop an entrepreneurial lens.
- Understand how you can be a part of entrepreneurial activity at Oxford
Date: Thursday 12th February 2015
To find out more about Oxford Launchpad – Click Here
To sign up – Click Here