How a compelling tale drives market leadership
One of the most overlooked “must haves” for entrepreneurial success is the need to have great stories. A great story can do so much more to create market awareness than the usual list of features, benefits, claims, and marketing messages. Great stories get heard, great stories get retold. Great stories drive potential buyers to seek you out. Great stories drive marketplace momentum, and momentum creates ever more momentum.
There is both an art and underlying science to crafting stories, especially a story that can break through market clutter, build visibility and excitement, and drive market leadership. In this session, Richard Currier will present numerous case studies, detail the science, and show how to master the art of creating great stories.
Wolfson Seminar Room
Chemistry Research Laboratory (CRL)
Department of Chemistry
University of Oxford
12 Mansfield Road