How a compelling tale drives market leadership
One of the most overlooked “must haves” for entrepreneurial success is the need to have great stories. A great story can do so much more to create market awareness than the usual list of features, benefits, claims, and marketing messages. Great stories get heard, great stories get retold. Great stories drive potential buyers to seek you out. Great stories drive marketplace momentum, and momentum creates ever more momentum.
There is both an art and underlying science to crafting stories, especially a story that can break through market clutter, build visibility and excitement, and drive market leadership. In this session, Richard Currier will present numerous case studies, detail the science, and show how to master the art of creating great stories.
Wolfson Seminar Room
Chemistry Research Laboratory (CRL)
Department of Chemistry
University of Oxford
12 Mansfield Road
Register here to attend
The European Commission has launched the second edition of the EU Women Innovators Prize to reward three women who have achieved outstanding innovations and brought them to market. The Prize aims to raise awareness of the need for more female entrepreneurs and to inspire other women to follow in their footsteps.
The contest is open to all women who have founded or co-founded their company and who have at some point in their careers benefitted from the EU’s research Framework Programmes (FP) or the Competitiveness and Innovation Programme (CIP).
Three prizes will be awarded in total:
- First prize: EUR 100,000;
- Second prize: EUR 50,000; and
- Third prize: EUR 25,000
An independent panel of judges from business and academia will examine and select the three winners who will be announced in spring 2014. Full details of the eligibility and evaluation criteria are available through the competition website, which is indicated below.
The deadline for applications is 15 October 2013.
For full information please visit this link.