@article{Caragiannis:2014:RGG:2684804.2663497,
  title = "Revenue Guarantees in the Generalized Second Price Auction",
  author = "Caragiannis, Ioannis and Kaklamanis, Christos and Kanellopoulos, Panagiotis and Kyropoulou, Maria",
  year = "2014",
  issn = "1533-5399",
  journal = "ACM Transactions on Internet Technology",
  keywords = "Sponsored search auction design, generalized second price auction, incomplete information games",
  number = "2-3",
  pages = "17:1--17:19",
  url = "http://doi.acm.org/10.1145/2663497",
  volume = "14",
  doi = "10.1145/2663497",
}