@inproceedings{fafl1101,
  title = "Persona Cases: A Technique for grounding Personas",
  author = "Shamal Faily and Ivan Flechais",
  year = "2011",
  address = "Vancouver, BC, Canada",
  booktitle = "CHI '11: Proceedings of the 29th International conference on Human factors in computing systems",
  location = "Vancouver, BC, Canada",
  pages = "2267-2270",
  publisher = "ACM",
}