A Multiple−Motive Heuristic−Systematic Model for Examining How Users Process Android Data and Service Access Notifications

Abstract

Android access notifications are presented to users to obtain permission to access data and services on smartphones. The number of 'unsafe' apps in the Android marketplaces underscores the importance of understanding what factors influence whether users engage in more effortful systematic processing of access notifications. We propose a multiple-motive heuristic-systematic model to examine how different motives impact users' processing modes. We find that the need to be accurate in making decisions (accuracy), the desire to defend preferred positions (defense), and social pressure from others (impression) influence how users process Android access notifications, and they do so in different ways.