Skip to main content

Semantic Pervasive Advertising

Lorenzo Carrara‚ Giorgio Orsi and Letizia Tanca

Abstract

Pervasive advertising targets consumers on-the-move with ads displayed on their mobile devices. As for web advertising, ads are distributed by embedding them into websites and apps, easily flooding consumers with a large number of uninteresting offers. As the pervasive setting amplifies traditional issues such as targeting, cost, and privacy, we argue the need for a new perspective on the problem. We introduce PervADs, a privacy-preserving, user-centric, and pervasive ads-distribution platform which uses semantic technologies to reason about the consumer’s context and the intended target of the ads.

Book Title
Proc. of the 7th Intl Conf. on Web Reasoning and Rule Systems (RR)
Note
Technical Communication
Pages
216–222
Year
2013